It’s a fact that things change, and we have to deal with that change every single day of our lives. In the world of technology and business, that change tends to happen even faster than normal, and we all know that it can be difficult to keep up. Sometimes it’s tempting to just throw up our hands and not deal with any of it – call a full retreat back into our comfort zones! But while that may be easier in the short run, the long-term consequences will end up taking a toll on your business.
But here’s the good news: keeping up in our ever-changing world can actually be quite easy! Though there are lots of options for the tech-savvy business, there’s also a whole world out there for those who don’t naturally gravitate towards that sort of thing. And one of the most effective places to start is with your own logo.
Why Is Your Logo So Important?
As we are all aware, a good first impression can do wonders, whereas a bad first impression… well, we all know where this sentence is going. Your logo is the first piece of information you give to potential customers. If it looks out-of-date or sloppy then that’s what they’ll assume about your business. And the hard thing is that that usually happens on a subconscious level for them – they may not even be aware that they’re totally judging you until they’ve decided to go with your competitor instead!
When Is It Time To Rebrand?
Deciding when to invest the time and money in revamping your look can be tricky, but there are a few criteria that can indicate when you’re at that point.
- Your logo doesn’t reflect what your business does anymore. Again, evolution and progress are huge components of a successful enterprise. Over time, your company will probably go in different directions as you discover what works and what doesn’t. If your logo doesn’t reflect your business’s current feel, it’s time for a change. (Apple’s first logo is a prime example of this! Can you imagine this representing the brand known for sleek, modern designs?)
- Your logo is simply outdated. It’s important to keep up with current trends, especially if you’re marketing to the younger generation. An out of date logo can send the message that its company is outdated too. And even if that message is false and you’re up to speed on everything except your logo, that can still be a pretty major turn off for potential customers. However, this doesn’t mean that you have to start completely from scratch. With the right designer, you can give your logo a fresh look while still having it be recognizable as yours. For example, Google has changed their logo 5 times in the last 19 years!
- Your competitors are all updating. If all or most of your competitors are rebranding, maybe it’s time for you to consider taking the plunge too. Comparison is probably the most powerful tool your potential customers have. Because of that, it’s important to be able to hold your own in every aspect, even (and maybe especially) in the aesthetic ones!
- It’s too complicated. Simplicity is key! Visuals are processed so fast in the human brain that if a logo has too much detail, most of it will get lost in translation.
While rebranding can be intimidating, it’s an important step in your business’s evolution. And it can be a lot of fun to give your company a fun and fresh look that reflects its personality. That’s what it’s all about in the end: catching your customer’s eye with a visual that says it all! If you’re thinking about smartening up your logo, contact us and we’ll help you take your rebrand to new heights.